Running ads on Amazon without regular auditing is like pouring money into a bucket with holes. A proper Amazon PPC audit helps identify performance gaps, reduce wasted ad spend, and improve your Advertising Cost of Sales (ACoS).
Whether you're managing one campaign or a whole portfolio, an Amazon PPC audit ensures you're getting the best possible return on investment.
✅ What is an Amazon PPC Audit?
An Amazon PPC audit is a detailed analysis of your Pay-Per-Click (PPC) campaigns on Amazon. It helps you:
Evaluate campaign structure
Identify underperforming ads
Optimize keyword targeting
Reduce wasted spend
Improve ACoS and TACoS (Total ACoS)
It’s essential for sellers running Sponsored Products, Sponsored Brands, or Sponsored Display campaigns.
???? Why You Need an Amazon Advertising Audit
Here’s why every seller should run a regular Amazon PPC audit:
Ensure ad spend efficiency
Remove non-performing keywords and ASINs
Increase visibility for top-performing products
Improve conversion rates
Align with business goals and budget
???? What’s Included in an Amazon PPC Audit Report
Here’s what a complete Amazon PPC audit should include:
1. Campaign Structure Review
Are your campaigns grouped logically (e.g., by product category or goal)?
Are you using separate campaigns for auto vs manual targeting?
Are you segmenting branded vs non-branded keywords?
2. Keyword Analysis
Which keywords are driving the most sales?
Are there any high ACoS keywords draining your budget?
Are negative keywords used effectively to block irrelevant traffic?
3. Search Term Report Review
Identify wasted spend on irrelevant terms
Look for new keyword opportunities
Filter out low-converting search terms
4. ACoS and TACoS Review
Are campaigns aligned with your ACoS goals?
Are high-performing keywords getting enough budget?
Are TACoS trends stable or increasing over time?
5. Ad Group & Targeting Optimization
Are you separating ASIN targeting, category targeting, and keyword targeting properly?
Is there overlap between campaigns causing internal competition?
6. Bid Strategy Review
Are your bids optimized for performance?
Are you using dynamic bidding where it makes sense?
Are low-performing targets being reduced or paused?
7. Budget Allocation
Are your top-performing campaigns running out of budget?
Is budget being wasted on non-converting ads?
8. Sponsored Brand & Display Ads
Are you running headline search ads for top-performing keywords?
Are your product targeting ads reaching the right audience?
Is your creative (headline, images) engaging and relevant?
???? Tools for Running an Amazon PPC Audit
Amazon Campaign Manager (native platform)
Helium 10 Adtomic
Jungle Scout Ad Manager
Prestozon
SellerApp PPC Analyzer
These tools can help you generate audit reports, track performance, and make smart optimization decisions.
???? Final Thoughts: The Power of an Amazon PPC Audit
If you're serious about scaling your Amazon business, a regular PPC audit isn't optional—it’s essential. It keeps your advertising strategy sharp, your budget focused, and your sales pipeline full.
Whether you're a solo seller or managing multiple brands, make the Amazon advertising audit part of your monthly strategy.